Summer Chic: Why maxi dresses are the on-trend choice this season

There’s no doubt about it - this summer is going to be a special one. If you’re looking for a dress to live up to the biggest summer ever, a chic maxi dress has always got your back. Our maxi dresses are the perfect way to give your wardrobe a refresh and suit those big summer events down to a tee. Here are a few reasons why we think maxi dresses are the on-trend choice this season.


Celebrate freedom

It’s fair to say that the casual look has run its course over the past year. Whether you’re at a garden party or having a picnic in the park, making an extra effort to dress up will keep you happy and confident while enjoying the sunshine. Maxi dresses give you the chance to show off a bold new look, while still being suitable for those informal occasions. In our eyes, polka dot maxi designs are ideal for playing dress up and can be great for mixing and matching.

Polka Dot Ruffle Maxi Dress in Pink
Ruffle Floral Frill Maxi Curve Dress

Day to night transitions

We all know that day drinking inevitably turns into a night on the town. Finding a look that fits day to night transitions isn’t always easy, but maxi dresses can provide the perfect balance. If the sun and Pimms are out, a floaty patterned maxi dress will suit the vibe flawlessly. When the evening comes around, mixing and matching your maxi dress with a chic jacket will keep the chill off. We suggest going for a cute sleeveless maxi dress to keep you looking chic on a day to night occasion.

Sleeveless Animal Print Button Midi Day Dress in Green

Flower patterns

Nothing says summer like a gorgeous floral pattern. Flowers and maxi dresses are a match made in heaven, so adding one to your summer wardrobe this season is a no-brainer. Thankfully, we’ve got a variety of vibrant styles so you can fill your wardrobe with pretty botanical designs this summer. A pink floral dress paired up with a cute wicker hat is ideal for those days at the park or in the pub. Looking for something more abstract? A gorgeous multi-coloured maxi dress pattern is the perfect wardrobe-winner for sunny days.

Sleeveless Floral Jacquard Dip Hem Dress in Pink
Floral Print Dip Hem Midi Dress in Blue

Summer weddings

With the backlog of weddings spilling over into this summer, there’s no doubt that you’ll be whipping the maxi dresses out of the wardrobe on a regular basis. Keeping your formal look fresh for the wedding season is a must and maxi dresses can offer the perfect, on-trend look. Whether you’re a bridesmaid or you’re just looking for a summery wedding guest outfit, we have plenty of wedding maxi dresses for all kinds of styles. 

One Shoulder Satin Finish Maxi Bridesmaids Dress in Orange
One Shoulder Floral Maxi Dress in Purple

Want to make this summer extra special? A chic maxi dress is a perfect choice for your wardrobe, offering gorgeous patterns and fabulous fits for all types of occasions. Take a look through our maxi dress collection today and find your new favourite outfit.