Head of Department Insight Series


I have worked with Chi Chi for 2 years, joining the brand to launch and manage partnerships with a broad spectrum of retailers. I am pleased to say that our beautiful Chi Chi collection is now available across the globe in many retail brands and outlets.

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I have always aspired to a career in the fashion industry. I wasn’t sure at first how to make this possible and so started to work in retail. It soon became clear that I needed to go to university and study.

I graduated from the London College of Fashion after studying Fashion management and went straight into a Buying role.

Working in fashion allows you to share your creativity and influence customer style. It is not all about the product and so you need to be adaptable to manage the financials and supplier relations. You need to be able to recognize what the customer wants to buy before she does.

I would encourage anyone interested in a career in fashion to look at opportunities and courses available as it really is an amazing career choice.

Working at Chi Chi is always exciting. The teams are extremely collaborative and everyone plays their part in our operation.

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Creating our collection is the thing I love most. All of our products and prints are designed in house and produced at our own factory. The customer is always at the forefront of our minds. The collection is stylish, feminine, and offers something for every occasion. It offers up to date fashion pieces, as well as classic formal style.

I would describe my personal style as minimalist, fashion focused, with subtle feminine touches. I like to shop on the high street as well as shopping luxury accessories. I am constantly keeping up to date with new trends, influencer style, and travelling to new places to inspire me. I also read fashion blogs and magazines for ideas on how to update my style.

Enjoy shopping our latest collection. Here are some of my favourite pieces!

Ameera Dress
Shawna Dress
Reese Dress
Vida Dress