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Who we are

Recognised as the 49th fastest growing private company in the UK Sunday Times, Chi Chi London are on a mission to become your one stop fashion brand. We specialise in feminine, aspirational styles at an affordable price leaving you looking stunning, always. Whatever your event, we've got you covered with our gorgeous range of dresses and our styles are always designed with you in mind.

Our collections are truly eye catching, creating a sense of individual style along with the promise that when you wear a Chi Chi dress, you will never be far from fabulous. We pride ourselves on exclusive, vibrant and expressive styles and are unique in both product and service, with the benefit of having a family owned factory to assist in producing our collections.

Our full product range runs from a petite size 4 to a size 26 in our Curve range. We also have a Tall range which caters for customers over 5ft 8, as well as a Maternity range designed especially to flatter bumps of all sizes.

What we do

We recognise that as a brand, we have a voice and are more than just pretty clothes. We love to celebrate fashion while making sure we spread positivity and empower our customers. We endeavor to give back to our community by working with charities, supporting the industry and setting ourself targets to do even more. We want to showcase style made for people of all ages, backgrounds and sizes and show that self love and confidence are key. We are inclusive & diverse both in house and out, using a range of influencers and models from all backgrounds to truly represent our brand values and integrity as a business.

We know that we would be nothing without our customers, so we always strive to lead by example in all that we do and ensure the way that we communicate with our customers reflects our brand values. We do this by not only handling order queries carefully, but by ensuring that our products and communications are responsible, inclusive and celebrate diversity.
Inspired by you - midwives
inspired by you - teachers

Take a look at our #InspiredByYou campaigns and how we celebrated key workers during the Covid-19 epidemic on our blog

Corporate Responsibility


We remain committed to sustainable practices here at Chi Chi, and continue to set targets to improve our sustainability in everything from the fabrics we use to our habits around the office.  All our mailing and packing bags are made from a sustainable polythene derived from sugarcane. They're recyclable, made in the UK and they contribute towards reducing greenhouse gas emissions, We are on track to meet our sustainability targets in 2021 and we're currently working on a way to introduce sustainable fabrics into our collections.

In 2018, we were honoured to have been invited to take part in the House of Lords Modern Slavery Pledge in conjunction with ASOS, which encourages brands to work together to ensure their supply chains are ethical and make modern slavery a thing of the past.
Read more about our ethics and sustainability commitments here
Plastic Bags
Chi Chi Travel Mugs