The Chi Chi style guide to achieving a beautifully dressed Bridesmaid Squad


(From left to right – Sabrina Dress, Seema Dress, Shivani Dress, Lexis Dress, Anabela Dress, Aymee Dress, Jeni Dress, Daria Dress, Laylah Dress and Hanaleigh Dress)

Tis the season for weddings, but are you ready? Bridesmaid-to-be? Uninspired? Look no further!

Whether the Bride-To-Be is choosing your dress or you’re picking it yourself, we present to you our favourite celebrity bridesmaid looks, as well as our favourite Chi Chi bridesmaid wear.

Here at Chi Chi, we acknowledge that each woman’s body shape is unique and there are no two women who have exactly the same shape. That’s why we create a mixture of different style dresses for every beautiful individual woman out there. Our sizes range from UK 4-26, which are available in Petite, Curve, Tall and Maternity. So guess what? There will be no more bridesmaid sizing issues, phew.

Fallen in love with our bridesmaid dresses? We don’t blame you they are gorgeous. Must have them? Get more inspiration and further bridesmaid dresses here –

*then just send screen shot to the bride hehe*

Psst.. We wouldn’t advise suggesting white unless the bride does 🙈

Your favourite Chi Chi dresses in the form of the Love Island cast 2017

Love Island, the show that everybody is watching.. *Cough* addicted to. We’re all wondering how life will go on when it finishes? Like will there be a Love Island helpline…? By the way, we’re only asking for a friend….

Any way due to our Love Island obsession, we thought we’d feed the obsessions of all you Love Island fans out there too! In the form of matching our beautiful dresses with the personalities of some of the favourite Love Island girlies.

So here goes…

Camilla  –  The cute, elegant and classy lady from Dumfries.

A strong LI favourite, for her gentle and tasteful personality. We would say Camilla is 100% on paper (Amber, Love Island. 2017) our Noureen Dress – Captivating, elegant and beautiful inside and out.

The Noureen Dress looks like a true darling from a far but when you get closer to this girly (just like Camilla in the tasks), you can actually see that this beauty holds a little bit of sexiness, in the form of the lace neckline/upper body.

Is Camilla is your winner? Then why not shop our cutie Noureen here

Camilla and her doppelgänger Noureen


Jessica – The sexy, flirty and fun one

Firstly, we must say that we absolutely love our girl Jess and we were devastated at the fact she left at the early stage she did!

For us the Aleeah Dress is Jessica to a T. Super hot with a side of class! As you can see in the picture below, Jessica has already absolutely slayed our Aleeah Dress.

We can assure you, you would have all the boys ‘grafting’ you in the Aleeah Dress, if that’s ‘a little bit of you’ (Kem, Love Island. 2017) then get shopping here –



Olivia – Hot, fierce and glamourous.

How can our Estala Dress and Olivia not be the perfect match? We mean, look how fierce our hot pink Estala Dress is – almost as fiery as Liv expresses that her temper is, not to mention how glamourous the Dress is, just like Liv.

Hold on, have you just ‘got a text’? That’ll probably be us, telling you that you need this beauty to revive your summer wardrobe. Shop this way –



Amber – short, sassy and sweet

Like Amber (Dancer) our short, sassy and sweet Tessie Dress, is perfect for dancing the night away. Now, we all know Amber can sometimes have a little flare inside her, which is why she is perfectly fit with our skater dress style.

Are you looking for the perfect, playful, shorty? Well you’ll definitely want to ‘Crack On(Chris, Love Island. 2017) with our gorgeous Tessie Dress. Which you can shop here –



Montana – Laid back, cool and down to earth

Montana.. Effortlessly cool and down to earth just like our Minya Dress, which is totally down to earth.. Like, literally down to the earth. As for effortlessly cool, we can definitely tick that one off when it comes to the Minya Dress too.

Do you favour this dress as much as the public favour Montana? Then why not add it to basket this way –



Which Love Island girl are you? Let us know in the comment box below!

Want to win your wedding?

Haven’t you heard our fabulous news? It’s not every day all of your dreams and hopes come true.. But we are playing Fairy Godmother and are giving the opportunity for very one lucky couple to WIN their wedding! Yes, we said your wedding! We have teamed up The Mirror and The Holiday Place to give you a chance to win this fantastic prize!


The amazing prize will include

– Venue of choice worth £15,000

– A Chi Chi London Wedding dress

– 4 x Chi Chi London Bridesmaid dresses

– Chi Chi London outfits for 25 guests

– A Honeymoon to Thailand worth £7,000


Doesn’t it sound like an opportunity of a lifetime? Imagine having the choice of picking one of our stunning Bridal Dress from our new collection and walking down the aisle in the jaw droppingly beautiful venue you have been dreaming about. In front of your closest family and friends, with your besties by your side, dressed in our gorgeous selection of bridesmaid dresses. Finally to top off your perfect day you will be jetting off with the love of your life, to a beautiful place with the most stunning white beaches with turquoise sea as well as amazing floating markets and spas. Also known as paradise, also known as Thailand.


Are you a bride to be? Know a bride to be? Not even getting married just yet but want to apply for the chance to win anyway?.. (We don’t blame you) Then why not get entering or let your friend know the fab news. For entering and the full terms and conditions visit


Win Your Wedding

Win Your Wedding

Your happily ever after starts here… We have just launched our new breath-taking Chi Chi Bridal Range and we can’t stop obsessing over it!

Finding the right wedding dress can be a nightmare! That’s why we – the brand known for always making the perfect dresses – have decided to answer all your dreams and design the most stunning Bridal collection. We have catered to every bride-to-be’s needs and created a wide range of elegant, jaw-dropping and beautiful bridal dresses. These beauties start at £75 and are available in UK sizes 4-26, also in Petite and Curve selected styles. If you’re a lover of all things sparkly and glamourous you will be pleased to know that we also have the perfect range of accessories and heels to get you glammed up and dazzling from head to toe. 

For a dress that will have the guest and most importantly your better half in awe, start your quest here –

Psst… Don’t forget to invite us 😉 .. We’re kidding! But please don’t forget to tag us in your beautiful wedding photos, we love to see you ladies looking stunning in our dresses and enjoying your happily ever after!


Amelia Bridal Dress

Amelia Bridal Dress

Tie the knot in our elegant and traditional Amelia Bridal Dress. Available in UK sizes 6-16.


Roseanne Bridal Dress

Roseanne Bridal Dress

Add some sparkle to your big day with this sequin and embellished dream of a gown. Available in UK sizes 4-16 and also available in Petite.


Flora Bridal Dress

Flora Bridal Dress

Walk down the aisle in style with our stunning Flora Dress. This beauty is available in UK sizes 6-16.


Kate Bridal Dress

Kate Bridal Dress


Say ‘I do!’ in our stunning Kate Bridal Dress and be sure to wow your guests. Available in UK sizes 6-26.


Katarina Bridal Dress

Katarina Bridal Dress

Get hitched in style with our Katarina Bridal Dress. This stunner is available in UK sizes 4-16 and also available in Petite sizes.

Christina Bridal Dress

Christina Bridal Dress

Make Christina your something new for your wedding day. Available in UK sizes 6-16.


To view the whole collection click here –


Chi Chi take over Investec Derby Ladies Day 2017

Are you off to Royal Ascot this summer? Need inspiration? Well look no further!


This year at Investec Ladies Day Derby, Chi Chi took over! We hosted a fabulous style awards, judged by our very own Head Buyer Sophie Wood. The top three ladies were sporting some serious style statements and all looked absolutely beautiful. The runner up was looking lush in lemon in one of our very own dresses – Daisie. Finishing first was the lovely Abigail in a cute zip up blue floral dress, with a colour blocking hot pink fascinator and accessories to match. Stylist Mark Heyes and Good Morning Britain’s Charlotte Hawkins1 presented the lucky winner Abigail with a year’s supply of Chi Chi dresses plus a trip to Mexico.

There is no denying that the ladies and gentleman who attended were dressed to the nines and looking incredibly stylish and dapper. We spent half the day in awe of the fascinators which were more avant-garde and fabulously wacky than ever.

Overall it was a fabulous day of people/style watching… and the horses.


Get inspired by our photographs below for some serious style inspo for your day at Royal Ascot.


5 top tips for winning styles


  1. Fake it to make it – Get fake tanning for that gorgeous golden glow which compliments any outfit so perfectly. But don’t forget to do it two nights prior as the English weather can be soooo unpredictable and you wouldn’t want to get caught in the rain with an unwashed/instant tan
  2. Go Chi Chi or go home – the races and Chi Chi go hand in hand, so why not get over to our website for the dress that goes hand in hand with you! We sell over 800 different styles, so we know we won’t let you down when it comes to finding the perfect match
  3. Get a clutch on it – Trust us when we say don’t go too big. Keep it small, simple and stylish. P.s make sure your bag has an over the shoulder strap/chain.. How are you going to carry your prosecco, bag and phone in just two hands?!
  4. Accessorize to win the prize – the fancier the fascinator the better. Make a statement with your jewellery too to complete the perfect elegant style
  5. Have fun :)
The beautiful bloggers we took along with us to Ladies Day - @gabrielegz @whatlydialikes @edita_pretareporter @lottiepearce
The beautiful bloggers we took along with us to Ladies Day – @gabrielegz @whatlydialikes @edita_pretareporter @lottiepearce


Chi Chi hits the big screen

Chi Chi hits the big screen

Blogger @gemmatalbot stuns the crowd in our Aline dress

Blogger @gemmatalbot stuns the crowd in our Aline dress


We were hanging out with ITV's Mark Heyes and Charlotte Hawkins

We were hanging out with ITV’s Mark Heyes and Charlotte Hawkins




When fascinators are just not your thing..

When fascinators are just not your thing..


This lovely lady was spotted in one of the first ever made Chi Chi dresses

This lovely lady was spotted in one of the first ever made Chi Chi dresses


You're fascinator is too big... Said no one ever...

You’re fascinator is too big… Said no one ever…


Our Aline was a real popular beauty! Blogger @sophielouisesdiary wore her beautifully

Our Aline was a real popular beauty! Blogger @sophielouisesdiary wore her beautifully


The top three beautiful ladies in our style awards competition

The top three beautiful ladies in our style awards competition


The blushing winner Abigail looking absolutely beautiful

The blushing winner Abigail looking absolutely beautiful


The runner up in the Chi Chi style awards

The runner up in the Chi Chi style awards in our Daisie dress

WIN a day at the races PLUS dresses for you and three friends!



Click the link here to enter –

Terms and Conditions – All entries must follow both @chichiclothing and @epsomdownsracecourse on Instagram. All entries must submit their email address. Open to UK residents only. All entries must take place before midnight Sunday 16th April 2017 with the winner being announced Monday 17th April. No cash alternative prize. Under 18’s may enter but need to be accompanied by an adult on the day of the event. The judge’s decision is final. – Good Luck!